Press Releases.
Announcements on new partnerships, programs, and milestones from Axe Sports Group.
Axe Sports Group Partners with Houston Christian University to Deliver NIL Strategy & Education for Huskies Men's Basketball
HOUSTON, Texas — Axe Sports Group announced it has entered into an agreement with Houston Christian University (HCU) Athletics to serve as a third-party Name, Image & Likeness (NIL) service provider for the university's Men's Basketball program. Through its Next Play Initiative (NPI) platform, Axe Sports Group will work alongside HCU Basketball to develop structured NIL opportunities connecting student-athletes with brands and businesses — expanding the agency's footprint in NCAA Division I men's basketball.
Read the full release →
Clarkson Hockey Announces NIL Partnership with Axe Sports Group
POTSDAM, N.Y. — Axe Sports Group announced it has entered into an agreement with Clarkson University Athletics to serve as a third-party Name, Image & Likeness (NIL) service provider supporting the university's Men's and Women's Ice Hockey programs. Through its Next Play Initiative (NPI) platform, Axe Sports Group will work alongside Clarkson Hockey to help develop structured NIL opportunities connecting student-athletes with brands and businesses.
Read the full release →