We build brands.
We build people.
Axe Sports Group is a dynamic sports marketing agency built on four pillars: mental performance, financial literacy, NIL, and life after sports. Our mission is to empower athletes and influencers to maximize their potential by securing mutually beneficial partnerships with leading brands, while preparing them to thrive long after the final whistle.
Who's behind it.
Ismail Showell
CEO & FounderWith over a decade of business experience and a strong foundation in entrepreneurship, Ismail blends strategic thinking with a competitive edge forged on the football field. A former student-athlete at West Virginia University, he played Division I football before going on to work with the Indianapolis Colts. This journey from high-performance sports to high-impact business shapes his approach to leadership, growth, and innovation.
Todd Smith
Chief Growth OfficerWith 17 years of consultative sales experience and 14 years building and scaling high-performing teams, Todd blends sharp strategic thinking with a competitive edge shaped on the tennis court at Ithaca College. At IMG Academy, he pioneered the company's first VP of Sales role, scaling annual revenue from $3M to $22.9M and growing leadership from one team to ten.
A dedicated team.
A dedicated team of professionals to serve the athletes, influencers, and the brands we work with.
Brandon Bell
Ashley Smith
Kyle Brady
Tim Watson
Jeff Fry
Sparkle Whitaker
Camella Douglas
Kerri Ricker
Devash Anadpara
Dedication. Expertise. Passion.
Our partnership with H2All.
H2All is a clean-water brand built on one idea: every bottle sold funds a gallon of clean water for communities in need.
H2All’s first project is in Kodema village, Uganda, where its bottle sales are helping bring safe, protected water to the people who live there. Each purchase is tied to real projects that deliver clean water and better health.
Our work with athletes does not stop at the final whistle. Partnering with H2All lets our athletes use their platforms for something bigger than a sponsorship, and it reflects Axe’s commitment to creating meaningful opportunities and making a positive impact beyond sports.
